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The Story on Corporate Storytelling
I took some time off blogging to do some extensive research into the art of storytelling. The hunt has been fascinating and taken me into unanticipated areas of study that, collectively, confirm just...
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Fact vs. Fiction: Story’s Amazing Powers of Persuasion
When it comes to the content we consume, it’s fairly obvious that we turn to nonfiction for the information from which we want to learn and fiction to escape from life’s realities. Obvious, perhaps,...
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Leveraging the Human Brain’s Hunger for Story
When you sleep, do you dream of dragons or dolphins, of mortgage anxieties or brownie recipes? When you were choosing a college elective, were you more likely to pick “The Rise and Fall of the Roman...
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Why Left-Brain CEOs Need Right-Brain Storytellers
Spend enough years in marketing and you’re bound to stumble across the CEO or business founder who genuinely struggles with the process of articulating the story behind his or her business. They know...
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What’s Your Corporate Pickup Line?
Most children at one time or another have been admonished not to say anything unless it’s really worth saying. It’s a shame more corporate messengers don’t take such advice to heart. Because, really,...
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Get Back to Basics and Win on the Web
If current trends continue, the Internet will reach a major milestone this year: one billion websites. Incredibly, by 2015 that number is expected to double. If you’re a website owner looking for...
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The Idiot’s Guide to Content Marketing Rule #1: Only Serve What You’d Eat
Everyone in marketing these days is talking about content. Or storytelling. Or corporate narratives. You get the idea. So let’s cut through the hype and examine what, exactly, content marketing...
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The Idiot’s Guide to Content Marketing Rule #2: Love It or Leave It
Is the content you produce a job or a passion of the heart; a labor of love or just plain old labor? Do you approach your messaging with a kind of grim determination or eager to share what you have to...
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The Idiot’s Guide to Content Marketing Rule #3: Do Your Research
Does your marketing content resemble this cartoon? – Courtesy Gary Larson, The Far Side In this Far Side classic (weren’t they all classics?), the pet owner lectures his dog, Ginger, who of course only...
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How Blogging Made Paleo a Household Name
Mark Sisson and the paleo lifestyle have become household names, and blogging has a lot to do with it. Is your corporate messaging created with the zeal of an evangelist eager to share your story with...
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A Simple Trick for Capturing Traffic: Content Drafting
As a content marketer, there’s a lot of upside to drafting on the content of mainstream media stories (and audiences) Want a really simple trick for capturing traffic: try content drafting. Much the...
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Marketing on a Small Business Budget
I get asked by startups and small businesses alike about marketing on a small business budget. Since I’ve been giving them the same advice over and over, I figured it would be easier to type it all out...
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Google’s Hummingbird is Looking for You
Good news to anyone who creates rich, meaty, useful content: Google has its new Hummingbird update out there looking to make you really popular. The search giant recently revealed that much of the...
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2014: Marketing is Dead, Be Human Instead
I hate marketing. Which is why for 2014, my resolution is simple: Marketing is dead, be human instead. The thing is, marketing was pretty much invented at a time when brands owned the consumer...
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